When Sarah Mower speaks, the fashion industry listens. And with good reason too: The industry veteran, who’s reported for Style.com and Vogue, is also the British Fashion Council’s Ambassador for Emerging Talent, a post which, it goes without saying, has the potential to make or break careers.
So how does Mower know, unfailingly, which designer’s going to make it, and which one will fall flat? According to a recent interview with Mower posted on Lane Crawford, it has a lot to do with feeling sick. “I know for certain when something’s good when I get a physical reaction to it — like goose bumps, a shout of laughter, even feeling a bit nauseous at the newness in front of you,” Mower told the famous retailer.
Turns out, Christopher Kane may owe his whole career to Mower’s uneasy stomach. “I know it sounds weird, but that ‘sick’ reaction is what I had when I came across Christopher Kane at Central Saint Martins in 2005,” Mower said. “He was doing something so borderline vulgar with his neon-bandage collection, but I could see he was frighteningly talented.”
Other designers that may also make her sick–in a good way–are Creatures of the Wind, Olivier Rousteing at Balmain, Bouchra Jarrar, Mary Katrantzou and menswear designer Aitor Throup, all of whom Mower gives her powerful endorsement to.
However, despite her indisputable authority, Mower remains humble: “Having said that, it’s not just down to me and my reactions! I have fantastic panellists and mentors from retail, magazines, online and business who volunteer their time and make the NEWGEN decisions with me.”