First up, that fragrance of hers. You know–the one that supposedly will smell like “blood and semen”? Well, it reportedly has a name now, though WWD couldn’t confirm it with Coty Beauty, who’s producing the scent. The fragrance, which is due to launch sometime in 2012, may be called–Monster. Makes perfect sense, if a bit predictable.
What is less predictable is what Lady Gaga will say in the columns she does periodically for V magazine. The last one skewered Cathy Horyn for being mean, but the latest one (the singer’s fourth), which appears in V‘s new model issue and hits newsstands tomorrow, is a history of and essay about her Jo Calderone drag alter-ego.
While it’s a rather self-indulgent long piece about her development of Jo (and it’s addressed to “Ms. Vreeland, the world, art historians, intellectuals” and other people), there are a lot of interesting bits, like how she and Nick Knight got her original Jo pictures published in Vogue Hommes Japan.
As she puts it:
After working together tirelessly and passionately for years, eating bovine hearts, throwing up on ourselves, giving birth to an alien nation and an AK-47, Nick and I began to wonder: how much exactly can we get away with?…Nick and I photographed Jo, omitted his biological sex, and shopped the photographs around to men’s fashion magazines. The cover of Vogue Hommes Japan, a major Japanese men’s publication, was a coup to say the least, exciting mostly because we had convinced the editors that Jo Calderone was a male model and had sold his look as the next big thing.
She goes on to say that all brilliant models (a reference to V‘s model-themed issue) are chameleons, so “why should I be any different?” Nick then convinced her that Jo had to sing, and we all know how this played out at the VMA’s.
What follows is a pseudo-psychological look inward:
As I began to reckon with Jo, I found it important to excavate what he didn’t like about me, or rather, what I struggle with liking about myself. Concurrently, I felt it necessary to imagine what the public expects of me during a performance of this magnitude — the opening of the VMAs — and how I might destroy this expectation in a variety of ways. On a stage, the laws of fantasy are meant to be broken, but I have always found it difficult to bring my real pussy out there with me. (Or do I bring it out there and just don’t know it?)
We think she usually brings it. Anyway, she spent three days in character and the end result is that Jo “in no way eradicated my spirit from the stage.” In the final paragraph she throws around words like “paradigm” and “archetype” and a call for us to transform ourselves.
You can read the whole thing here.