The UK’s Advertising Standards Authority (ASA) has struck again, this time against the ads for Marc Jacobs’ latest fragrance, Oh Lola!. The ads feature Dakota Fanning holding a huge bottle of perfume between her legs. The ASA will consider banning ads if it receives enough complaints, which is what happened in this case.
The ASA said, according to the Telegraph:
We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.
Coty, which makes the perfume, disagreed with the ASA’s ruling, calling the Juergen Teller-lensed ad “provoking, but not indecent.” Back when the perfume launched in June, Marc Jacobs told WWD that Dakota was a “contemporary Lolita, seductive yet sweet.”
Do you think this image of Dakota is indecent?