UK Retail Site Forced to Pull Photos of Model Amanda Hendrick Because She Looks Too Thin--Was It the Right Decision?

Like most models, Amanda Hendrick is skinny--perhaps even unhealthily so. But in the eyes of the Advertising Standards Agency in the UK her body is downright "socially irresponsible." According to The Daily Mail, the ASA ordered images of Hendrick wearing a bikini on Drop Dead Clothing's website be removed after concerned shoppers complained the model looked anorexic. "The ASA considered the model was very slim. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones," the ruling said. "We considered that in combination with the stretched out pose and heavy eye make-up, the model looked underweight in the pictures." Since getting her start in the modeling biz in Scotland at the tender age of 14, Hendrick has been steadily rising in the modeling ranks.
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Like most models, Amanda Hendrick is skinny--perhaps even unhealthily so. But in the eyes of the Advertising Standards Agency in the UK her body is downright "socially irresponsible." According to The Daily Mail, the ASA ordered images of Hendrick wearing a bikini on Drop Dead Clothing's website be removed after concerned shoppers complained the model looked anorexic. "The ASA considered the model was very slim. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones," the ruling said. "We considered that in combination with the stretched out pose and heavy eye make-up, the model looked underweight in the pictures." Since getting her start in the modeling biz in Scotland at the tender age of 14, Hendrick has been steadily rising in the modeling ranks.
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Like most models, Amanda Hendrick is skinny--perhaps even unhealthily so. But in the eyes of the Advertising Standards Agency in the UK her body is downright "socially irresponsible."

According to The Daily Mail, the ASA ordered images of Hendrick wearing a bikini on Drop Dead Clothing's website be removed after concerned shoppers complained the model looked anorexic. "The ASA considered the model was very slim. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones," the ruling said. "We considered that in combination with the stretched out pose and heavy eye make-up, the model looked underweight in the pictures."

Since getting her start in the modeling biz in Scotland at the tender age of 14, Hendrick has been steadily rising in the modeling ranks. This season she walked in more big-name shows than ever before, including Balenciaga, Jean Paul Gaultier, Paco Rabanne, Amanda Wakely, Mark Fast, Mary Katrantzou, Costume National, Temperley London, Sass & Bide and Paul Smith. And most recently, she'll be starring in Topshop's Christmas campaign, which you can get a peek of here.

In 2007 she told the Daily Record, "It is just I am not certain modeling is what I really want to do...But I still do sometimes think that I would be better off going to college and just getting a wee job somewhere...Some of the girls in modeling can be real bitches and there is also pressure about what you eat...I remember going to one casting where a girl fainted through lack of food. Another girl I lived with out there for a while obsessed about food all the time." She added, "I'm just not like that. I try to eat healthily but if I want ice-cream I am going to have it."

The thing is, while Hendrick certainly looks thin in the images in question (at left), she also sort of looks like every other model out there. Which is both scary, sad and strange. We found other photos of Hendrick where she looks slightly healthier, below, though still, obviously, thin.

Do you think her photos should have been banned?