It appears that the first Versace for H&M TV commercial has been released in full and it might be the most fun TV commercial we’ve seen since Chanel’s finger dancing. H&M’s creative director joked in a behind-the-scenes teaser that they must have used “all the gold plate in London” for the film and that seems possible. The sets, which include a hamster wheel and a conveyor belt, are just as elaborate and over-the-top as everything involved with Versace for H&M.
In the video, it appears that Donatella Versace is operating some sort of in-house factory of Versace for H&M-clad models, all of whom look suspiciously like Donatella herself. Add creepy music and jerky movement and the whole thing is fun if a bit disturbing, especially when Donatella talks at the end. Enjoy!