Who What Wear is seeking a full-time Social Media Manager to oversee the company’s social media strategy in order to drive awareness, traffic, engagement and conversion. Reporting directly to the Chief Operating Officer, this role interacts cross-functionally with Editorial, Ad Sales, Business Development and Marketing teams to support their respective objectives while ensuring consistency in Who What Wear’s voice and tone.
The ideal candidate will have a demonstrated passion for fashion, familiarity with the Who What Wear voice, and a true love for social media combined with business savvy and a knack for developing creative partnerships and promotions while engaging our readers in an authentic way through relevant social media content.
JOB RESPONSIBILITIES • Oversee and execute social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities • Help develop and manage YouTube channel strategy in collaboration with the COO • Analyze effective benchmarks for measuring impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools • Develop social media copy for both editorial and marketing efforts • Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audience • Create and manage blogger outreach program by identifying relevant blogs and engage in social conversations to provide reach for key launches, promotions and viral marketing efforts • Manage and oversee a team of interns to provide support for viral marketing initiatives • Stay abreast of key industry trends, competitive insights and emerging social media / marketing / e-commerce technologies
JOB QUALIFICATIONS • Bachelor degree in Marketing, Communications, Journalism or equivalent preferred • Thorough knowledge and understanding of the principles of advertising, marketing and digital media • 3+ years experience in the digital space • Well-versed in digital media and social media metrics • Experience in successfully managing social marketing projects from strategy development through execution with proven results • Solid understanding of and actively engaged in using social media platforms (i.e. Facebook, Twitter, YouTube, Tumblr, Instagram, etc.) • Familiarity and knowledge of the principles of SEO, analytics, tracking and social media monitoring tools • Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment • Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life • Works well under pressure and can meet tight deadlines with a strong sense of accountability • Strong interpersonal and analytical skills with great attention to detail • Excellent written and oral communication skills • Highly proficient in MS Word, Excel, PowerPoint with the ability to convey concepts and information in a succinct and visually compelling way • Well organized and able to manage multiple projects simultaneously and effectively • Interest in fashion and beauty and knowledge of key brands and stakeholders preferred • Candidates with an existing fashion blog and/or a strong social media presence preferred
COMPENSATION : This is a full-time salaried position located in Los Angeles. Compensation is competitive and commensurate with experience.
INSTRUCTIONS FOR SUBMISSION: If interested please send your resume along with a cover letter to firstname.lastname@example.org. The subject line of the email must read: “RESUME: Social Media Manager” Please follow these instructions carefully in order to be considered. No phone calls please.
Due to the great number of resumes we receive, regrettably, we are unable to respond individually to each person interested in a position at Who What Wear, or answer inquiries regarding the status of a particular resume. If there is interest in interviewing you for an available position within our company, a representative from Who What Wear will contact you in the near future.
ABOUT Who What Wear is the definitive authority for trend-setting fashionistas and their followers between the ages of 18-34 – this multi-media brand has quickly become the essential resource among tastemakers everywhere and is beloved by numerous stylish celebrities such as Rachel Bilson and Nicole Richie, all the while, appealing to all young women with its inclusive voice and approachable take on fashion, celebrity and style.
Who What Wear reaches its audience through its online magazine and a daily email newsletter covering the latest in celebrity fashion, runway trends and beauty secrets. The WWW content also includes online video and books – Who What Wear TV was the #1 downloaded podcast on iTunes within the fashion vertical during its entire 4 season run, and the books, Who What Wear: Celebrity and Runway Style for Real Life, and What to Wear, Where, have received rave reviews. Who What Wear will soon be expanding its business by launching Who What Wear Beauty, where we will cover the latest beauty products, newest hair and makeup trends and tips, as well as Clique by Who What Wear, the destination for VIP discounts, exclusive products and deals available on the web, all chosen by Who What Wear editors.
WWW was launched by two former ELLE magazine editors in 2006 and is located in Los Angeles.