This may be the first time Lady Gaga has covered a magazine whose outrageousness has nothing to with her. Sure, she’s dressed in a mermaid oufit but when isn’t she?
Gaga was shot by Inez & Vindoodh and styled by Nicola Formichetti for the front and back covers of the latest Visionaire, the LARGER THAN LIFE issue, which just happens to break the Guinness World Record for largest magazine ever–twice. The “standard” issue is just a regular old 3 X 4 feet, but the deluxe edition, of which there are only 250 available, is 5 x 7 feet. It’s not even life-size; it’s actually larger than a person.
If that seems hard to imagine, they’ve posted a video of models flipping through the enormous glossy at a newsstand and while sitting on a picnic blanket at a park, which actually looks kind of nice. Carrying it to the park, however, would be a pretty ridiculous, if not impossible, feat. So would transporting it anywhere or finding a place to put it or justifying its astronomical price tag of $1,500.
The standard size is a slightly less absurd $375. (Although, paying a month’s rent for it would be sort of fitting since it would take up most of my apartment.)
That being said, if this did happen to show up in our office for not $1,500, we would definitely be excited to flip through it–and not just for giant, mermaid-like Gaga. Karl Lagerfeld, Bruce Weber, Steven Klein, Steven Meisel, Mario Sorrenti, Ryan McGinley, Tom Sachs, Marina Abramovic and Ridley Scott are among the issue’s contributors. To see their work on such a large scale actually sounds pretty amazing.
Would you spend $1.5K on a magazine that you can’t preview beforehand, is totally impractical in size, but is probably really, really cool to look at?