Donna Karan’s spring 2012 collection was heavily influenced by the time the designer spent in Haiti following the earthquake–so it was only fitting that she shoot her spring ad campaign there. “Bringing awareness to Haiti has become a personal passion,” Karan said in a release. “For Spring, it was also my creative inspiration, bringing my two worlds together. This campaign, shot in Jacmel, infuses the vibrant spirit of Haiti into a sexy New York sophistication.”
The print ads feature Adriana Lima, who looks perfectly sultry and misty. “I have never used her before, and I am totally in love with her.She shows the heart and soul of Haiti,” Karan told WWD of Lima.
Click through to see the other campaign images.