Most models aren't exactly busty, but Andrej Pejic being a guy and all, I think we can probably agree he's one of the most flat-chested models out there--And the least likely of spokesmodels for a push-up bra campaign. But if there's one thing we've learned from following Pejic's breakout career, it's to expect the unexpected. So, alas, here he is, starring in a intimate apparel campaign from Dutch chain store Hema, reports Frock Writer. The campaign is for Hema's "Mega Push-Up Bra,” which promises to make your boobs "2 cups extra." And judging from the photos of Pejic sporting the bra underneath two different dresses, the product must really work: The male models' breasts pectorals are a convincing B cup, cleavage and all. Which was probably the impetus behind booking a dude (albeit a gorgeous, feminine dude) to hawk their push-up bra. If it looks this good on Pejic, just imagine what the bra could do for women with actual, you know, breasts.
Pejic's Sydney agent, Chadwick's Joseph Tenni, told Frockwriter, "It's revolutionary. I've never known a man to do a womens' lingerie campaign before". Us either. But of course, leave it to Pejic to break the mold--and look jaw-droppingly gorgeous in the process.