Brad styled the label’s spring 2012 presentation during New York Fashion Week and must have done a really good job. Part of Brad’s new gig, in addition to styling all press events, fashion presentations, ad campaigns and e-commerce shoots, will be to bring more awareness to the label’s ready-to-wear offerings; which, while strong, don’t get as much attention as the accessories Kate Spade has always been known for.
He told the trade, “We see so many people carrying the bags and the accessories. It’s my hope to get the ready-to-wear out there and see it more on the streets and see people playing with it and making it their own.”
Granted, we’re not that familiar yet with Brad’s styling repertoire, but the Kate Spade aesthetic is kind of a female version of his personal style, so it seems like it would be a good fit, right? It sounds like Brad’s sense of humor also may have played a part in getting him the job. Lloyd told WWD,
I have been a fan of Brad’s sense of style and spirit from afar for some time now. When I began to consider a stylist with whom I could really build an ongoing relationship and one whom I trusted, he was the first that came to mind. Besides being a great stylist, he is a joy to be around and a true gentleman. He keeps me laughing and keeps me on my toes
Another part of his job will reportedly be collaborating with the brand in social media efforts, so his large Twitter following also may have helped. Looks like he’s already gotten a head start on that.
We also have to wonder–could this mean Brad might take up residence in NYC, where Kate Spade is based? He did tell us a while back that he’d consider it…