Eva Hoeke, Editor-in-Chief of Jackie magazine, has resigned today over the backlash caused by a feature in their December issue labeling pop singer Rihanna as the “ultimate n***ab*tch.” Parlour magazine, who originally published the story, got hold of the press release which includes a few questionable parting words from Ms. Hoeke, whose resignation will take effect immediately:
“I realize that my first reaction through Twitter, in which I indicated that it was a joke, has been an incomplete description of what me, and also the author of the article, meant. The term ‘niggabitch’ came from America and we solely used it to describe a style of dress. Because of the enormous pressure through social media I was tempted to promise amendment regarding the language in future issues of Jackie. Apart from that I also offered an rectification. I have now come to the conclusion that rectification is not the right solution. I regret that I have taken a stand too quickly regarding an article in Jackie — which moreover had no racial motive at its basis. Through the course of events, me and the publisher have concluded that because my credibility is now affected, it is better for all parties if I quit my function as editor-in-chief effective immediately. After putting my heart and soul into Jackie for eight years, I realize that these errors – although not intented maliciously – are enough reason for leaving.
Ms. Hoeke does her credibility no favors by issuing this second non-apology via the press release in which she claims a racial slur “had no racial motive at its basis.” Huh? This sorry excuse comes as no suprise, considering the lighthearted tweets she posted Sunday urging offended readers to lighten up, as the story was just a “joke.” And let’s not forget the subsequent non-apology she published to the magazine’s Facebook page yesterday, in which she attempts to justify the use of the words by blaming black rap artists for distorting the “idea of what is normal” for the poor Dutch people. Her statements make Rihanna’s claim that her magazine is a “poor reflection of the evolution of human rights” ring truer than ever. RiRi was right to give her the ‘ol “F-you!”
Well, at least we can go to bed tonight knowing Ms. Hoeke did one right thing this week. Buh-bye!