Another day, another spring ad campaign featuring Gisele Bundchen, who is obviously trying to hang on to her title of “highest paid model ever.” Remember all those not-so-velied rumors about her shooting the Givenchy campaign? Well, here’s the result.
Versace’s recently revealed spring campaign features the supermodel getting into a swimming pool fully clothed, and now she’s wearing another inappropriate outfit near the water. Like the Versace ads, these were also shot by Mert Alas and Marcus Piggott, and they show off Riccardo Tisci’s goth asesthetic perfectly. The beach, usually a sunny and joyful place, gets dark and stormy in Tisci’s hands.
According to WWD, Tisci described the ads as “the expression of a love story between a surfer and a mermaid.” Is Gisele the mermaid? Mariacarla Boscano also supposedly shows up in the ads, though we don’t see her here, unless she’s hiding in that pickup truck. Anyway. Thoughts on this campaign?