With Cyber Monday sales at an all-time high, and e-tailers like Amazon making a killing, Google is looking to get in on the action. The web search giant is said to be in talks with major retailers and shipping services to create their very own shopping platform, WWD is reporting. The new online shopping destination would allow customers to browse and buy products across a variety of storefronts–a one-stop-shop, similar to Amazon, but faster. According to the Wall Street Journal, who broke the story, the site will offer same day delivery at low price.
And because this Google is after all, there will be plenty of cool, high-tech innovation. Like the ability to use Google Wallet, launched in May, to purchase items with a single tap and the ability to find a product through image-based search. The latter is particularly interesting: Now, if you see a shoe or a bag or a sweater on some celebrity and you’re just dying to know where to find it, Google can help lead you in the right direction. Cool.
Macy’s and Gap are said to be potential partners for the new venture, but Henry Kim, co-founder of members only “social shopping” site sneakpeeq.com, told WWD he’s not sure that’s such a good idea, since those retailers already have their own ecommerce sites. “If Google is doing something on the personalization side, it may be worth it,” Kim said. “If they were able to keep track of people’s preferences and suggest products to them, that would be interesting.” Janet Kloppenburg, founder of JJK Research, said the benefit for retail partners would be in “leveraging off [Google’s] technology and…tapping into an international audience.”
Google has tried to get into the fashion biz before, pushing Boutiques.com, a fashion and retail platform that allowed shoppers to browse in the “boutiques” of designers and celebrities, but it never really took off and in September of this year it was “integrated” into Google Product Search.
Let’s hope this time they have more luck.