Karl Lagerfeld told WWD back in October that Chanel’s spring/summer 2012 ad campaign, which he photographed at the Hôtel du Cap-Eden-Roc in Antibes, France (the setting for his last resort collection), would be “all about athletics and the sea.…It’s very modern sportif and in black-and-white.” True to his word, the campaign stars Saskia de Brauw and Joan Smalls on some uneven parallel bars. Because who doesn’t do gymnastics by the sea in head-to-to Chanel, looking all serene? Good thing they’ve got wrist bands. Another image shows Saskia breezily sailing by on a rope swing.
Carine Roitfeld styled the campaign for the second season in a row, and the result is gorgeous. I’m already obsessed with baby ankle socks under jellies. It also marks the first time in five years Freja Beha Erichsen hasn’t starred in the Chanel campaign, and much as I love her, especially as a cat, it’s nice to see some diversity in the way of the gorgeous Joan Smalls.
Images via TFS