[T]here is nothing wrong in the magazine. [Hoeke] presented it as a joke, but it most certainly was not a joke. It was an interpretation [of a fashion style]…She should have said: “we did not realize this interpretation is such a touchy subject. We never meant any harm and offer our sincere and upright apologies.” But because of all the fuss, Eva started to wiggle in all directions, and therefore we have come to the conclusion her credibility has been undermined.
In short, they’re sorry people were offended, but they’re not sorry they used the word. While we find it extremely difficult to believe that the publishers were unaware of the controversial nature of the ‘N’ word, It seems Mr. Gijrath just doesn’t get the point. The word is racist, and it was wrong of them to use it, period. They should have simply apologized, admitted wrongdoing, and kept the excuses “we didn’t know,” “we meant it as a joke” and “black people say it” to themselves. Instead, they continue to revisit the situation, blaming the people they offended, and then getting upset because people are calling them racist, as if the public is supposed to have the opposite impression. Girjath continues, “People are totally off limits when calling both the magazine Jackie and Eva Hoeke racist. Jackie is even produced by an editorial staff that is of mixed origins.” See? They’re not racist! They have black friends!