Net-a-Porter is seriously hyping Karl Lagerfeld’s new masstige collection, Karl, which will debut exclusively on their site on January 25. Today they’ve launched a microsite and app dedicated, as they say in the release, “to all things KARL.” They are fast and loose with the k-supplanting, encouraging you to become a member of ‘Karl’s kult’ which grants access to exclusive images of the collection.
There’s also a Karl app, where users can play a Pac-Man like game where you gobble up Karl heads and a “Karlified” function where you can upload a photo of yourself and then “Karlify” it by posting Karl’s hair, collars, and sunglasses on your mug.
We decided to have a little fun with the Karlify part of the app and made over our favorite fashion people (and one kat) Karl-style. Take a look.