Today’s WWD has a sneak peek at Karl Lagerfeld’s new lower-priced womenswear line, Karl, and it seems that his growing fashion empire is becoming Kardashian-esque in many ways. In addition to developing a comparable number of fashion lines and licensing deals (albeit of better quality, we hope), Karl has apparently adopted the letter ‘K,’ the Kut Cut, has noticed. As in, according to WWD, Karl’s “K-riddled” brand book includes descriptors like “ironiK,” “artistiK” and “aKcessible.”

This of course begs the question: who deserves the privilege of using the letter ‘k’ to replace the letter ‘c’ wherever possible, Karl Lagerfeld or the Kardashians? I don’t think there is enough room in this business for both of them to overuse this konsonant, so here are our arguments for each party:

In favor of the Kardashians:
• Both their first and last names begin with ‘K’ and there are several of them.
• They did it first and it has become common among bloggers and journalists such as ourselves to replace ‘c’s with ‘k’s when writing about them.
• They’re the Kardashians, so there’s no need to take them too seriously.

In favor of Karl:
• He’s Karl Lagerfeld so he can do whatever he wants.

Whose side are you on? Do you kare? And what about Karlie Kloss?