Publishers of Us Weekly, In Touch, Life & Style and OK! told the paper that circulation dropped about 18 percent when a Kardashian was on the cover in December, while Keeping up with the Kardashians saw a 14 percent dip in Nielsen ratings. And, in terms of endorsement deals, advertisers are reportedly less eager to get into bed with the reality TV family as well. Case in point: Skechers recently opted for a cute cuddly bulldog as their Superbowl commercial spokesmodel, instead of Kim K.
But that’s not all. Club promoters and publicists are no longer shilling out ungodly amounts of money for the Kardashians to just, you know, show up. “I’d pay her $600,000 personally not to go to Red Egg,” Travis Bass, who owns the Chinatown hot spot, told the paper. Funny, but since Red Egg is pretty much the opposite of a Vegas-y club like Tao that the Kardashians usually make appearances at, we’re going to take this with a grain of salt. Manhattan-based publicist R. Couri Hay agrees with Bass though: Now, he says, he wouldn’t dream of promoting the Kardashian sisters. “I’m bored with them,” he said. Well, that makes him and every other man, woman and child in the country.
Maybe all of the Kardashians’ negative press–from the child labor scandal, to the
faux marriage, and most recently the little nugget to come out of the Daily Mail that Kim K only donates 10% of her suposedly charitable earnings to charity and pockets the rest–is finally taking effect.
But we’re not getting our hopes up just yet. After all, people are still writing about them aren’t they? And so long as they’re in the news–whether it’s good or bad–we have a feeling the Kardashians are happy.