The past weeks have seen a flurry of SS12 campaigns come pouring in, from Givenchy’s moody beach scenes to Chanel’s acrobats. In the mix, we couldn’t help but notice a few resounding trends, some stranger than others.
On the more expected side of the spectrum are beachy seascapes and smiling models – typical summertime tropes. But more unusual trends are emerging, like models standing around cars. If the auto industry needs a reboot, maybe they should just get Gisele to stand in front of a Chrysler?
Click through our gallery of trends in the spring 2012 campaigns, so far. With ads still to be released from Stella McCartney, Alexander McQueen, and Céline, there are sure to be some more kooky trends, though maybe none as weird as Helena Bonham-Carter’s sickly spots for Marc Jacobs… We’ll just have to wait and find out.