Fashion has a long and storied history of using cats in campaigns. Not so much in beauty–it’s usually a whole lot of humans giving us smoldering looks with impossibly flowy hair. Until now. Paul & Joe Beauté, the quirky-cute French label, is celebrating its 10 year anniversary with a makeup collection entirely devoted to kitties. This collection first surfaced over the holidays, but now it has a proper spring advertising campaign, which we found on our fave UK beauty site, Kiss and Makeup.
The cat-embossed eye shadows are our favorites (and continue the trend of artsy makeup palettes), but how could you not also love the lipsticks shaped like cats wearing little top hat fascinators? And Paul & Joe packaging always looks like gorgeous vintage wallpaper.
Paul & Joe Beauté is sometimes tricky to find in the US, but you can score some of the pieces at ASOS; we’ve also seen some at Urban Outfitters.
Maybe Luna the cat fashion blogger will add beauty to her repertoire. Click through to see the collection and campaign.