Here’s something that we never saw coming: hip downtown clothing line Sophomore is partnering with Kmart Fashion. Really.
Sophomore has teamed up with the mass retailer for a limited edition tee shirt, and it’s actually pretty cute! It features the slogan “#FashionWeekProblems,” which is the hash tag Kmart Concierge at @KmartFashion will be using this Fashion Week to help out those in need during the shows. The idea is that if you tweet at them with the unique hash tag and your fashion week woe, someone wearing the Sophomore shirt will arrive with whatever you need, from lip balm to tights (an available metered cab would be ideal, too, wink wink). The service is available from February 8 to 16.
“Working with Kmart just made sense,” said DJ/daughter of Susan Miller/Sophomore founder and all around cool-girl Chrissie Miller. “I’ve been a fan of the store since I was a little girl growing up in NYC. It’s such a heritage brand and still a place I go to to find classic basics which I can build into my everyday look.” Kmart? Heritage? Chrissie Miller a fan? OK!
Though her enthusiasm makes a little more sense when you consider she recently told the Times that her goal is to “expand Sophomore into Middle America,” and that she’d only want to do a collab with “a brand much bigger than us.”
Though right now it seems to be a one-off, is it possible we’ll see a Sophomore line in Kmart stores soon? Either way, the tees and the gimmick are cute–let’s just see if they can pull through when we can’t find a cab on 10th Ave. in Chelsea and have to be at Lincoln Center in 10 minutes.
The shirt will be available as a gift with purchase – while supplies last, obviously – at Sophomore’s 143 Ludlow Street store.