Remember last spring, when Daphne Guinness famously “got dressed for the Met Ball” in a Barneys window? Well, it turns out that may have just been the first of many of the socialite-turned-performance artist’s forays into department store window displays.
However, for her next turn, Guinness won’t actually be in the window in real life, but in the form of “virtual statues.” According to WWD, she’s working with Nick Knight’s SHOWstudio for window displays at Printemps in Paris called “Visions Couture” to use “cutting-edge three-dimensional scanning technology” to create these statues from photographic images. She will model looks by Paco Rabanne, Gareth Pugh, Maison Martin Margiela, Rick Owens and Junya Watanabe.
This news happens to coincide with a new interview with Guinness, in which she talks about “the idea of putting oneself on view,” saying the Barneys exhibit was overwhelming. “It’s personal, as if you are being stripped.” While Guinness won’t actually be in the windows this time, it will still be pretty personal.
And, because it is Nick Knight, each window will also have a multimedia fashion film to go along with it. It sounds like those videos will somehow be interactive and will include “images submitted by the public and direct input from passersby.” So, if you’ve ever wanted to contribute to a Nick Knight/Daphne Guinness fashion film, now’s your chance.