Finally, a reason to look forward to the superbowl: H&M will be premiering the first TV commercial for their new David Beckham bodywear collection featuring none other than the beefcake-y (and hopefully half-naked) soccer star.
“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers,” Steve Lubomski, Director of Marketing for H&M North America, said in a press release. “David Beckham is a true style icon and one of the most decorated soccer players of all time.”
Not sure about “style icon” but who cares? He’s hot. The 30-second commercial will premiere in the 2nd quarter of the game, and will mark H&M’s first ad spot during the Superbowl. The Superbowl is on February 5th, so the commercial will air just days after the collection hits stores on the 2nd. Will you be tuning in?