Julie Haus and Jason Alkire are some of the most earnest, modest, hard working folks in fashion that I've come across. So I was thrilled to hear that they'd won an Ecco Domani award last week for their new collaborative designer line Haus Alkire--they deserve it.
You probably know Julie's name from her eponymous line which she started six years ago. You probably don't know that her husband, Jason Alkire, has always been an integral part of the business and has created prints for the brand using his own photography. This past year, they decided to take their collaboration public, and created Haus Alkire, their first collection at a designer price point (Julie Haus sells at a contemporary price point)--which means the prints are hand painted in some cases, the designs more complex, and fabrics are more luxe.
"We launched HAUS ALKIRE because we wanted to express ourselves while merging Julie’s passion with mine, fashion to fine art," said Jason. "We’ve been selling it privately--made to order--in our boutique on Broome St. but this is our first 'collection.'"
Jason has created prints from photos he snaps for his wife's eponymous line for the past few seasons. For Haus Alkire, he upped his game. "I still use photos to create the prints," he says (see example, right), "but I also hand paint some things--and then I either photograph or scan the image to get it into Photoshop." He adds, "the process is more complex, time consuming, and garment-focused for doing prints for HAUS ALKIRE."
Where Julie Haus had started to focus on prints in the last few season, the exquisite digital prints and craftsmanship behind Haus Alkire positions their new line to ride out that digital print trend that, based on last season's collections (Prabal Gurung, Dries Van Noten), isn't going anywhere.
So does this mean we'll see Haus Alkire on the runway? In expressing how grateful he and Julie are to have won the Ecco Domani Fashion Fund, Jason said, "the $25K grant is wonderful and a huge help to produce a show." Add another show to that packed fashion week schedule...