Forget about the Lipstick Index; Essie is banking on nail polish as an economic indicator with its spring 2012 collection, called “Navigate Her.” Its spring colors are a direct homage to “the beautiful, ambitious woman of action.” The color names point to a saucy Wall Street lady who’s not afraid to wear hot pink on the trading floor.
Says Essie’s relase: “Whatever your strategy, choose one of six ingenious colors that means business.” From left to right the colors are: Navigate Her, A Crewed Interest, To Buy or Not to Buy, Tour de Finance, Olé Caliente, Orange It’s Obvious!
There have been a lot of dire predictions that nail polish will cool off as a trend in 2012 and colors will get more muted. However, based on some of the spring collections we’ve seen so far–Chanel’s fruit juicy line, Nicki Minaj’s OPI line, and now this–things are looking decidedly bright and optimistic (like our economy?)
A few notable things about this Essie collection: Essie has tried to distance itself from the glitter trend, but finally caved this past holiday season with its fantastic Lux Effects top coats. The pale lavender color, To Buy or Not to Buy, has the tiniest hint of a blue shimmery glitter, proving that you can have some sparkle but still stay classy. Also, neon as an accent trend is going nowhere, if this line is any indication.
You can invest in Essie’s new collection starting in February, for the very 99%-friendly price of $8 per bottle. Ka-ching.
( Disclaimer: Just to clarify, Essie’s line has absolutely nothing to do with OWS. The headline was simply our own tongue-in-cheek way of referencing the line’s finance-themed names.)