The fashion week scheduling nightmare appears to finally be over, at least for now. September 2012 dates for New York and London have just been confirmed, officially, and both cities have agreed to move their dates earlier. New York Fashion Week will take place September 6-13 and London will follow from 14-18, according to a press release the CFDA and the BFC sent out this morning. WWD reports that Milan’s Fashion Shows will take place September 18 through 25 and Paris September 25 through October 2.
The news comes following more than three months of back and forth between the four fashion capitals after Milan set their September show dates to conflict directly with New York and London and then couldn’t be reasoned with, digging its heels further into the ground as the months wore on. The agreement they seem to have reached is the same one New York and London proposed back in November (which DVF referred to as “biting the bullet”). So then why has it taken this long to confirm?
The point of contention has likely been more concerned with plans for the future–New York initially proposed that if they (along with London) agreed to move back show dates, Milan and Paris had to agree to the second-Thursday rule for the long term. (One of the original sources of disagreement has been that Italian Chamber of Fashion head Mario Boselli claimed that starting fashion month the second Thursday of September had never been a long-term agreement. The CFDA thought otherwise.) We’re betting the CFDA was never able to convince Boselli of this, as the CFDA’s and BFC’s announcement this morning came with no confirmation on what their longterm plan will be. The release merely states,
Both organisations remain committed to finding a long term solution that would see a confirmed Fashion Season where brands and designer businesses in all four fashion capitals (New York, London, Milan and Paris) can plan for the long term and when exceptional circumstances arise there is dialogue and empathy to find a solution that works for all.
CFDA president Steven Kolb told WWD he hopes the four cities can work together and that Milan will stop being such a pain in the ass (no, he didn’t say that):
We’ve been back and forth on this. People are anxious and need to know the dates. There’s no value for the cities to compete. In the spirit of working together, London and New York are in agreement that we will go in the earlier period, but with the hope that the four cities will come out of this confusion and work together to plan future show weeks. We need to begin to look at the fashion season not as individual fashion weeks, but very much as a global business.
Really though, can’t we all just get along?