Why so worried David Beckham? What’s with the furrowed brow? When you have a body like that selling underwear with your name on it is going to be a cakewalk. Promise.

In July it was announced that David Beckham would launch his own bodywear line for H&M and based on these ads, which just showed up on The Fashion Spot, his collection is in stores now. A set of Beckham briefs will only cost you about $15. But looking like Beckham in them? Well, that will probably cost a lot more.

More ads please.