This has been a big week for collaboration and diffusion line reveals–Karl for Karl Lagerfeld just launched, Jason Wu for Target was feted last night, and we got a sneak peek at Doo.Ri for Macy’s this week, too. But don’t forget about H&M’s next big collaboration (and arguably the one we’re most excited about) with Marni. The collection launches March 8 and the Fashion Spot dug up this campaign image.
We have no confirmation on this, but TFS commenters theorize that it looks like Brit actress (and face of Chloé’s fragrance), Imogen Poots. We agree. Intriguing. We know that H&M tapped Sofia Coppola to shoot the campaign video, but don’t have any other specific details. Will Imogen–if that’s actually her–star in the video too? Not surprisingly, it’s shaping up to be a pretty classy collab effort. Are you excited for Marni for H&M?