Surprise! Miu Miu has chosen 22-year-old actress Mia Wasikowska to front their spring/summer 2012 campaign. She replaces then-14-year-old Hailee Steinfeld, whose Bruce Weber-shot ads were a departure from Miu Miu’s usual campaign format. Mia’s are a return to the glossy, made-up studio shots Miu Miu has done in the past and we’re pretty sure there’s no risk of them being deemed irresponsible. We love the styling and think she looks gorge.
It’s also a big coup for Wasikowska, for whom this is her first major campaign. Like Hailee, she’s worn the brand before and attended the spring 2011 show. Hopefully we’ll be seeing her again next month. And maybe with this added exposure, we’ll finally be able to spell her name right without looking it up!
Click through for more photos. What do you think of Mia for Miu Miu?