We don’t spend a ton of time on photo shoots or French beaches for that matter, but we think keeping random people–clothed or not–out of the background, is usually a priority. Apparently, it wasn’t for La Redoute, a huge French retailer, when they were shooting a group of small children on a beach. Unless there are just so many nude men running around French beaches that it was impossible keep one out of the frame. Yep, somehow, they managed to not only snap a photograph with a completely naked man in the background, but also allowed it to end up on their website in an ad for kids’ t-shirts.
This completely naked passerby (What was he even doing there? Did he get shipwrecked naked and have to swim to shore?), whose junk is on full display in the above photo, somehow went unnoticed by photographers, retouchers and whomever else had to have seen the photo before it was published and seen by people who were just trying to buy a little boys’ t-shirt.
According to Stylist UK, shoppers took to Twitter to react, expressing both outrage and amusement. When the blunder came to their attention, the company pulled the photo and issued an apology on Facebook, saying it wouldn’t happen again. A rough translation:
La Redoute would like to apologize for the photo published on its website and is doing what is necessary to delete it. We have decided to delete all the posts containing this photo. We are aware that it might offend some internet-users. We will strengthen the oversight processes of all the different communication channels of the brand so this cannot happen again.
Judging by the comments below the Facebook apology, people are mostly laughing about it. Some particularly hilarious examples, which we translated from French:
“best buzz of 2012, yay!”
“the man must be so proud, he never thought so many people would see his dick at once!”
“maybe terry richardson should do the next campaign? why should nudity be only for the elite of fashion?”
“don’t pretend you didn’t do it on purpose, all your photos go through a retoucher, come on!”
“the man needs a shave down there”
“come, there are porn films on tv at 11pm”
“bad timing, sales are starting”
Oh, the French. At least this instance of barely-dressed people in a children’s fashion shoot wasn’t on purpose…we hope.