If you haven’t hopped on the Pinterest bandwagon yet, you should get on it, pronto. Founded in March 2010, image-based social networking site Pinterest made waves in the start-up world, garnering over 11 million total weekly views in December 2011 -- a 4000% increase over six months.
The site allows users to follow other pinners and re-pin (re-post in Pinterest terminology), “like,” and comment on content that others have posted or pinned. Pinners create boards that fall under categories like Art, DIY & Crafts, Home Decor and Women’s Apparel, modeled after thematic mood boards used by magazines and fashion designers for inspirational and organizational purposes. Users can follow all boards created by a user or select individual boards to follow, filtering out pins that aren’t relevant or don't interest them.
If you haven’t hopped on the
Bergdorf Goodman (@bergdorfs)
The famed department store is one of the first of its genre to join the Pinterest world, and we can’t help but hope that others will follow suit. Showcasing seasonal trends, newly stocked items, must-haves and goods within certain price ranges (see their “If you had $300 to spend…” board), Bergdorf’s boards streamline the online shopping process by giving you a variety of pieces you can’t help but want.