Kim Kardashian's Old Navy Lawsuit Turns Into an Elaborate Investigation of Her 'Reputation'

Remember last summer when Kim Kardashian decided to sue Old Navy for using a girl who supposedly looks like her in their commercials? Her argument was that by doing so, Old Navy caused confusion in the marketplace and violated her intellectual property. Kardashian feels that her reputation has been damaged and is reportedly seeking $20 million from the Gap-owned company. While the law suit was filed back in July, The Gap just responded publicly via the Hollywood Reporter, detailing the case they plan to build against Kardashian and it isn't simple, but it is kind of hilarious.
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Dhani Mau
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Remember last summer when Kim Kardashian decided to sue Old Navy for using a girl who supposedly looks like her in their commercials? Her argument was that by doing so, Old Navy caused confusion in the marketplace and violated her intellectual property. Kardashian feels that her reputation has been damaged and is reportedly seeking $20 million from the Gap-owned company. While the law suit was filed back in July, The Gap just responded publicly via the Hollywood Reporter, detailing the case they plan to build against Kardashian and it isn't simple, but it is kind of hilarious.
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Remember last summer when Kim Kardashian decided to sue Old Navy for using a girl who supposedly looks like her in their commercials? Her argument was that by doing so, Old Navy caused confusion in the marketplace and violated her intellectual property. Kardashian feels that her reputation has been damaged and is reportedly seeking $20 million from the Gap-owned company. While the law suit was filed back in July, The Gap just responded publicly via the Hollywood Reporter, detailing the case they plan to build against Kardashian and it isn't simple, but it is kind of hilarious.

According to THR, The Gap has hired high-powered Hollywood lawyer Louis Petrich, who has set out to essentially determine the value of Kim Kardashian's reputation. To do this, he plans to look into financial records from her Bebe and Sears deals, why Bebe dropped Kim and Kim's "reputation as a singer and dancer" (does she have one?).

The hilarious part: THR speculates, and it makes sense, that the defendant intends to argue that Kim's reputation is already so tarnished that "no injury could cause true damage" and that she is thus "libel-proof." Or that because she can't sing or dance (which she can't--remember that whole Prince concert debacle? or her short-lived stint on Dancing With the Stars?) she doesn't measure up to her Old Navy doppelganger Melissa Molinaro, who apparently used to be on MTV's Making The Band 3!

This investigation is expected to take up to a year, so it's safe to say no stone will be left unturned. It will be interesting to find out what they discover about Kim's notoriously shady career. The trial also promises to be drama-filled as Kim herself, Melissa Molinaro and Reggie Bush (who has dated both of them), are all expected as witnesses. The irony is that in suing Old Navy, she's bringing this commercial way more attention than it would have gotten had she starred in it herself.

We've joked about a Kardashian backlash in 2012, but this could get pretty ugly.