This week, we received a pitch about a “NYC Fashion Week Hotel Package” at the Sanctuary Hotel that starts at $2,159 per night and promises guests “an inside peek to the fashion world in New York City.” Here’s the fluffy description:
There are few things more exhilarating than Fashion Week in New York City; the high fashion, the premier designers, and the lovely ladies make this week one that definitely shouldn’t be missed. The Sanctuary Hotel is proud to offer a perfect fashionista-friendly package that combines the excitement and luxury that Fashion Week is all about. This Fashion Week Package includes:
• A stay in their exclusive Sanctuary “Sweet” suite, cause you wouldn’t want it any other way
• Platinum VIP tickets for two to Couture Fashion Week NY, which will include luxury car service from the hotel to the event, front row seating to the shows, a backstage tour, complimentary cocktails, and a ticket to the After Party
• Airport transportation in their signature Bentley
• Two specialty Fashion Week cocktails in the hotel’s lounge
• 2 PM check out
Naturally, we were curious about this “Couture Fashion Week NY,” which, it turns out, has absolutely nothing to do with the real New York Fashion Week (or couture), in addition to having the most inaccurate, misleading name of anything ever. It takes place at the Waldorf Astoria over three days (Feb 17-19); and, according to their website features three shows per day and designers we’ve never heard of (which doesn’t mean they’re not talented–but we’re sure someone paying up to $5000 to see a show might want to see a name they recognize. Yes, we said $5000. Read on).
Those who want to attend “Couture Fashion Week NY” but don’t need hotel accommodations can purchase tickets that range in price from $50 for “general seating” to one show to $200 for front row to $5,000 for a Platinum VIP 3-Day Pass. The crazy thing is, according to their website, Couture Fashion Week NY is in its 15th season, which is surprising for a couple of reasons. One is that we’ve never heard of it until now and the other is that people must actually be attending and paying a lot of money to do so.
Is this the sad but inevitable result of fashion’s increased pop presence? That with a fashion reality show featured on virtually every major network, more and more hotels and restaurants and ‘couture fashion weeks’ will price gouge unsuspecting fashion fans?