February 5, the date that Jason Wu for Target hits stores, is fast approaching and so campaign efforts have increased. Check out this massive billboard going up in NYC’s TriBeCa. Using just a cat–the mischievous Milu, known as Wu’s muse for the collection–to sell the line? We obviously love it.
Check out the full Jason Wu for target collection here. What are you planning on buying?
See the billboard in stages.
Photos: Christopher Peterson