Well now we know what Mila Kunis will be wearing to the Oscars this year! The Black Swan actress has just been named the new face of Dior, WWD is reporting.
Kunis will appear in the brand’s spring ad campaign, lensed by Mikael Jansson, which is slated to debut in the international editions of Elle, Vogue and Madame Figaro, starting with China on January 15, followed by Italy, Russia and France. The U.S. won’t get a peek at the new ads until they drop in The New York Times, on January 29, and then appear in several American monthlies afterwards.
But there’s more: While Delphine Arnault, deputy general manager at Dior, didn’t get into specifics, she told WWD, there would be a “worldwide media plan” to go along with the campaign. We hope that means we can expect some hilariously offbeat videos starring Mila, a la the Lady Dior films.
After all, Mila’s certainly got the acting chops to pull it off. Arnault told the industry paper, “Mila Kunis is a very talented young actress; she embodies the true modern woman. Her performance in Black Swan was remarkable. She is very gifted.” Plus, we’d like to add, she’s got selling power: Mila was one of the most bankable magazine cover stars of 2011. No doubt Dior is hoping she’ll work similar magic for their handbags.
As for Kunis, the partnership is certainly a new frontier. “I’m honestly just learning about fashion,” she told WWD. Well, snagging the gig as the face of one of fashion’s most hallowed houses is certainly one way to learn!
She added that while in her regular life she’s more a “jeans and T-shirt” type, she likes to go for ultra-feminine glamour on the red carpet and Dior fits the bill: “I find that Dior is an incredibly grounded house,” she told WWD. “I always thought what Dior does is so sophisticated, feminine and beautiful.”
While it’s been almost a year since Galliano’s anti-semitic rant went public, it’s interesting to note that Kunis is Jewish and, according to her Wikipedia page, the Ukraine-born actress has cited anti-semitism in the former Soviet Union as one of several reasons why her family immigrated to the United States. We guess it’s safe to say that Dior has put the scandal behind them–though it seems doubtful the brand would, as some people have said, ever hire back Galliano if they want to continue working with actresses like Mila. Which they do. “We are looking forward to a long relationship with [Mila],” Arnault told WWD.