SAO PAULO–Remember ravers? Well, Brazilian label Osklen sure does. The brand used the subculture as the main inspiration behind their fall 2012 collection. But before you start picturing oversized Jnco pants, and pacifier necklaces, note that these are not the raving clothes we remember (and wish we could forget?): This time, they are all grown up, high fashion–and eco-conscious.
Sure, there was a lot of neon, camo and brightly colored furry things (from purses, to hats, to sweaters), but there was also expertly tailored outerwear, filmy blouses and a digitized floral print that was decidedly 2012.
Of course, what else would you expect from designer Oskar Metsavaht, whose background is not in design or fashion–but snowboarding. Fun fact: The Osklen brand, now considered to be one of the most successful Brazilian labels, started out when Metsavaht, who was the first Brazilian to scale Mont Blanc and, as part of a group of snowboarding enthusiasts, also climbed the Aconcagua, the Americas’ highest mountain, saw a need for sportswear designed for colder temperatures. As you can see, the brand has come a long way, in terms of fashion–but their athletic roots are unmistakable. And in this collection, the designer’s snowboarding background also seemed to shine. Is the raver reference making more sense now?
But what makes Osklen’s designs truly modern is the brand’s dedication to using eco-friendly and sustainable materials. Now that’s a sub-culture we can get behind.
Photos: Zé Takahashi/Ag. Fotosite via FFW