Rosie Huntington-Whiteley Returns to the Catwalk for Animale

For the average American, Brazilian fashion might mean flip flops and bikinis, but upon arriving in Sao Paulo it becomes clear that the industry here is so much more than that--and many designers are content on leaving behind the cliches and stereotypes, and embracing a more global aesthetic. One such label is Animale, whose fall/winter 2012 collection was inspired by Russian czars and aristocrats, of all things. It was fitting then, that for this show the brand's spokesmodel of seven years in the running, Brazilian Raquel Zimmerman, was replaced by it Brit Rosie Huntington Whiteley, who opened the show. It's a pretty big deal since Rosie has been taking a break from modeling recently, while she films new movie Transformers. She even missed fashion's tour de force--the Victoria's Secret fashion show--because she was "busy."
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Hayley Phelan
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For the average American, Brazilian fashion might mean flip flops and bikinis, but upon arriving in Sao Paulo it becomes clear that the industry here is so much more than that--and many designers are content on leaving behind the cliches and stereotypes, and embracing a more global aesthetic. One such label is Animale, whose fall/winter 2012 collection was inspired by Russian czars and aristocrats, of all things. It was fitting then, that for this show the brand's spokesmodel of seven years in the running, Brazilian Raquel Zimmerman, was replaced by it Brit Rosie Huntington Whiteley, who opened the show. It's a pretty big deal since Rosie has been taking a break from modeling recently, while she films new movie Transformers. She even missed fashion's tour de force--the Victoria's Secret fashion show--because she was "busy."
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SAO PAULO--For the average American, Brazilian fashion might mean flip flops and bikinis, but upon arriving in Sao Paulo it becomes clear that the industry here is so much more than that--and many designers are content on leaving behind the cliches and stereotypes, and embracing a more global aesthetic. One such label is Animale, whose fall/winter 2012 collection was inspired by Russian czars and aristocrats, of all things.

It was fitting then, that for this show the brand's spokesmodel of seven years in the running, Brazilian Raquel Zimmerman, was replaced by it-Brit Rosie Huntington Whiteley, who opened the show. It's a pretty big deal since Rosie has been taking a break from modeling recently while she filmed and promoted Transformers. She even missed fashion's tour de force--the Victoria's Secret fashion show--because she was "busy."

But while it may be a big deal stateside, here, the Brazilians hardly seemed to notice. Indeed, Rosie told Brazilian website FFW, "I hope you are not too disappointed because I have come in place of [Raquel]. I know she is an icon in Brazil and is one of the largest models in the world." Huh.

In any case, Rosie's presence definitely leant an international sensibility to a collection that, with it's moody color palette, fluffy fur coats, and velvet accents, already recalled exotic European lands, miles (and decades) away.

Photos: Marcelo Soubhia / Ag. Fotosite via FFW