The Row Hires Prada's CEO, Plots Expansion

Mary Kate and Ashley Olsen have added a new and important person to their team at The Row. François Kress, currently President and CEO at Prada USA Corp, has been named President and Chief Operating Officer at the growing fashion brand, WWD reports. It's a pivotal development for The Row--the position is newly created--and places them among other designer labels who are poised to grow into bigger luxury brands. And Kress is likely a perfect choice to bring The Row to the next level.
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Mary Kate and Ashley Olsen have added a new and important person to their team at The Row. François Kress, currently President and CEO at Prada USA Corp, has been named President and Chief Operating Officer at the growing fashion brand, WWD reports. It's a pivotal development for The Row--the position is newly created--and places them among other designer labels who are poised to grow into bigger luxury brands. And Kress is likely a perfect choice to bring The Row to the next level.
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Mary Kate and Ashley Olsen have added a new and important person to their team at The Row. François Kress, currently President and CEO at Prada USA Corp, has been named President and Chief Operating Officer at the growing fashion brand, WWD reports.

It's a pivotal development for The Row--the position is newly created--and places them among other designer labels who are poised to grow into bigger luxury brands. And Kress is likely a perfect choice to bring The Row to the next level.

While reporting to two 25-year-olds might be a change for Kress, he has plenty of experience building and commercializing successful luxury brands. Before Prada, he has held high-ranking positions at Bulgari and LVMH. And while the brand and its designers are young, they've been known to attract an older (read: wealthy) customer.

So what does that mean for The Row? While they've already successfully expanded from t-shirts and leather leggings to full ready-to-wear, sunglasses and handbags; there are still more categories to be tackled. Mary-Kate told WWD, "He quickly became the obvious choice for us and for the brand, having experience in multiple categories which we feel is essential for growth of The Row." We'd venture to guess that shoes, jewelry, expanded menswear offerings and standalone stores can be expected from the twin moguls in coming seasons. That is, assuming people continue to inexplicably buy those $39,000 handbags.