What could say “I love you” better than a fat, blingin’ rock from Tiffany & Co.? The famous jeweler seems to think you can. For years, couples have looked to Tiffany’s to provide them with tangible symbols of their love, and now, just in time for Valentine’s Day, the retailer wants its customers to help them define the emotion.
Yesterday, Tiffany & Co’s whatmakestruelove.com, a “unique guide to matters of the heart,” launched an interactive photo blog, “True Love in Pictures.” The retailer tapped the talents of street style photographer Scott Schuman (of Sartorialist fame) and his girlfriend Garance Doré to curate a collection of images that will serve as a source of inspiration for future users. The blog features snapshots of canoodling couples (not them sadly), his and her housewares (like “S” and “G” mugs ahem), and handwritten love notes. Aw.
Starting January 23, ordinary lovebirds can upload their own photos to the gallery, via a special filter app available on the iTunes store. Capture your love under the haze of a Tiffany Blue, peach, or black and white. Instagram users can participate by adding a #truelovepictures hashtag to their entries. There are also photobooths set up in Tiffany stores at Fifth Avenue in New York, Old Bond Street in London, and at the Ginza boutique in Tokyo where couples can take shots in store and upload them to the site. It’s love on a global scale, ya’ll!
You can check out Schuman and Doré’s offerings in the gallery below and on the site, but It will be interesting– and of course, very sweet– to see what gets added to the gallery in the next few weeks.