Are you so eager for a piece of Jason Wu's Target collection that you'd buy it on eBay marked up over 250% before it even hit stores? If so, some sneaky fashion editors are ready to take advantage of you. It seems that some attendees of last week's launch party and pre-shop event have already put their purchases up for sale on the online auction site.
eBay's established itself as a go-to resource for sold out limited edition designer collabs. And depending on the demand, sellers can make a pretty decent profit by marking the prices up dramatically, which is what "elenafoxx" and a couple of others have done with the 19 Jason Wu for Target items up for auction right now. Of course, the collection doesn't even go on sale until Sunday.
Are people so sure the collection will sell out immediately--or distrustful of Target since the Missoni disaster--that they're willing to pay $50 (or $150 for "buy it now") for a $20 cat scarf before even giving Target a try? As much as a few enterprising editors seem to wish that were the case, there aren't many bids on these items.
It seems unlikely that we'll see a repeat of the Missoni situation at Target. The fallout from that was pretty negative and we'd be surprised if Target wasn't doing whatever they could to prevent similar issues. Plus, the frenzy surrounding Jason Wu hasn't quite hit the Missoni level. Of course, we wouldn't mind getting our purchases for free; but we're willing to give Target another chance on this one.
Our advice would be to try your luck (very early) Sunday morning at Target stores and Target.com and if that doesn't pan out, eBay will still be there.