Macy’s is on a roll. After releasing collaboration lines with Karl Lagerfeld, Matthew Williamson, Giambattista Valli, and most recently Doo.Ri, the mega-retailer has just announced Alberta Ferretti as the next designer collaboration for their contemporary Impulse line, WWD is reporting.
Inspired by the Amalfi coast, the collection will include 30-pieces ranging in price from $49 to $119 and you can bet they’ll all bare the mark of Ferretti’s signature ethereal, feminine style. There will be filmy dresses, peasant blouses, garden-party looks, oversize and abstract floral prints and knitwear done up in delicate fabrics like chiffon and voile.
“The collection I created is fresh and bright, featuring light summer clothing that evokes the spirit of my beautiful country and is at the same time true to my style,” Ferretti told WWD.
“She’s very top of mind today,” added Martine Reardon, Macy’s executive vice president of marketing. “She just had two very successful shows. She appeals to an international consumer as well as an American consumer, and her fabrications are very soft, very feminine, chiffonlike, drapy, comfortable and really pretty, yet they look very elegant.”
Reardon said that while the majority of the collection is targeted to women between the ages of 26 to 29, there’ll be lots to love for women of all ages, including prom and wedding appropriate frocks. The collection will hit stores April 17 and stay on the floors for 10 weeks.
And this collection is not the only thing you’ll have to look forward to, thanks to Macy’s: The mass retailer is reportedly in talks with several other designers and has plans to churn out around five collaborations a year. Who do you hope the retailer collaborates with next?