News that Pejic would be signing a big fragrance contract first broke about a month ago on a French news channel, and we correctly predicted who it’s for: Jean Paul Gaultier, with whom Pejic has developed a bit of a designer/muse relationship. We wondered, though, whether the gender-bending model would front a men’s or women’s fragrance and today WWD confirms that Pejic will star in ads for Kokorico, Gaultier’s second men’s fragrance, which launched last summer in France.
Now, the burning question: Will Pejic, whom Gaultier has cast as a man in both his men’s and women’s shows, and as a woman in his fall ’11 ready-to-wear campaign, will model as a man or a woman. We initially assumed that since Kokorico is a men’s fragrance, Pejic would play a dude, but the Telegraph is predicting Pejic has been cast as the “femme fatale” to last year’s flamenco-dancing campaign star, male supermodel Jon Kortajarena.
WWD reports that a “new global Kokorico print campaign featuring a solo Pejic” was shot in Paris last week and that “it seems the fragrance may be launched to a wider market with Pejic as front man. Or perhaps front woman?”
Pretty much anything is possible, which is one of the reasons why Pejic is such an interesting model. See below for last season’s commercial to get a feel for Kokorico, which translates to “Cock-a-doodle-do.”