After the disaster that was Missoni for Target, one would assume that Target’s online team would have worked out all the kinks for the Jason Wu launch. Unfortunately, for many who hoped to get their hands on a piece of Jason Wu for Target, the experience was as frustrating as ever.
The first sign that things might not go smoothly was the Target Style team’s response to the many inquiries about when exactly the collection would launch online: “Collection is launching in the early morning. We’ll let you know when it launches, on Twitter and Facebook” was one response offered to user @raeofsunshine29. Then, around 1 AM EST, came this tweet from @TargetStyle: “It appears that 3 dresses are available… link: tgt.bz/6018RLbi.”
The link did not show any of the Wu collection for me, so I went to the Wu main page. You could click on “Jason Wu Clothing” and “Jason Wu Accessories” but both pages were blank. Searching for “Jason Wu” brought up the dreaded error page. Target Style, both on their Facebook and Twitter accounts, suggested to many who were having issues to try another browser – Google Chrome and Internet Explorer were the two most recommended – and logging into the Target website.
I opened Safari, tried the link again, and at the top of the page under “Women’s Dresses” were three Wu dresses with red plus signs. Clicking on the plus sign brought up the size options, and I was able to order the navy poplin dress that way. Facebook users on the Target Style page started reporting that it was possible to order the Milu bag and scarf in a similar fashion by clicking on the “Women’s Accessories” main page.
At this point shoppers started getting anxious; many were reporting issues finding items, no matter what browser they used, and about 30 minutes in people started reporting their carts being wiped. Because only a few articles were available, people began inquiring about others that hadn’t launched yet. Target Style tweeted at concerned customer @Jsobko “It’s not all coming at once, a little now, more later.” More items could be found on the Wu main page under “Explore the Details,” which brought up the lookbook with more red plus sign links. Then, suddenly, all the red plus sign links were gone and the Wu main page went back to the preview stage.
Finally, some Target Style Facebook users figured out it was possible to find the articles they wanted with certain keywords, like “cat print.” About an hour after the first items launched, Target Style tweeted “The full #JasonWuforTarget collection: tgt.bz/6017RLbF” which was a search results page for “Jason Wu for Target.” The Wu main page was still empty.
I was able to get what I wanted, thanks to Facebook users who posted links as they found items, but more people than not reported being really disappointed and upset with Target, especially after the Missoni fiasco. Of course, by Sunday there were more Jason Wu for Target items on eBay for the really desperate.
But there may be hope yet: Target Style tweeted at user @Paige2007, “We are anticipating more items to become available online. Check out the @TargetStyle Facebook and Twitter accounts for updates.” Now my fingers are crossed that my orders actually show up.
We’ve been following Target’s Twitter and Facebook feeds today, and while this may be small consolation for the people who weren’t able to score pieces, we are impressed by how their customer service department tries to address every individual tweet they receive. We really think they want to get it right.
Did you shop Jason Wu for Target online? If so, how did it go?