Historic fashion houses continue to embrace the web (however belatedly), and Dior is only the latest in a long string of brands to up their online presence with a very active website and Facebook profile. The storied label has gone one step further and is launching an online magazine today DiorMag, which will exclusively premiere content related to the brand, reports WWD.
DiorMag’s inaugural issue will feature eight articles, a nod to the original designer’s lucky number. The articles will explore topics ranging from a look back at the history of the house from 1947 until now to updates on new products. You can also expect to see videos and images that will be formatted for sharing.
A huge objective of the online mag is to give readers an insider’s view of Christian Dior–both the man and the brand. “The history of the house is brimming with fabulous stories just waiting to be told,” reads the intro. Indeed, such tidbits to have already been revealed are Dior’s fervent superstitions (he launched the house on the advice of two clairvoyants), and the importance Dior’s younger sister played in inspiring some of the brand’s most successful styles.
The brand has hired a full-time editor-in-chief to work in collaboration with the brand’s communications department, though they have yet to disclose the identity of the new EIC (who are your best guesses??). The site will also be hosting the first-ever live stream of a Dior fashion show, this Friday, and have enlisted the help of blogger phenom Susie Bubble to oversee a simultaneous feed on Twitter. In other words, when it comes to their new online venture, Dior isn’t messing around.