Tall, gorgeous, and without a hair out of place, designer Erin Fetherston could easily pass for one of the models in her Fall 2012 presentation, which as it turns out, is no coincidence. “What’s been authentic about [my line] is that I’m always thinking, ‘what would I want to wear?’ ‘what would my friends want to wear?” Fetherston told us before the presentation started.
It was this ethos, too, that led the designer to create her contemporary line, Erin by Erin Fetherston. “I realized the only disconnect that was happening [with Erin Fetherston] was that myself and the wonderful amazing people that I have around me who inspire me, none of us are really going to buy designer clothes,” she told us. “Because i think when you have a lot of style and you have creativity, you don’t really need to spend $2,000 on a dress to look amazing.”
“I feel like that [designer] price point was taking the fun out of the joy of dressing,” she added. “And that’s what I’m all about–I’m about having fun, getting dressed up, you know, the joy of it. And i think being able to make beautiful clothes at an easier price point puts the fun back into it.”
For Fall 2012, that meant a collection comprised almost completely of dresses (there only two pants looks), and which owed its inspiration to an “otherworldly enchanted forest,”–a point of reference which the illuminated golden tree stumps and beautiful harp player conveyed perfectly in the presentation space.