Joe Zee, creative director of ELLE:

I was a student here. I had just moved here from Toronto in 1990 and went to FIT and I had to go to fashion shows, it was the only thing I wanted to do. So I found a business card of somebody, I don’t know who it was, and I crashed the Marc Jacobs grunge collection at Perry Ellis. I stood in the back by the door reception area and watched the show, not knowing 20 years later that it was going to be one of the legendary shows. But at the time it was just phenomenal because for me to see Claudia Schiffer and all these girls on the runway and then to see Marc Jacobs, it was worth pretending to be someone else.

Do you know whose business card you took?

I don’t remember. I think I literally just found a business card and was like, ‘Well I’m just going to be that person, and say I work for this buyer.’