Believe it or not, Fashionista turns five years old this month. Which is, you know, pretty old in blog years. To celebrate our big bday, we’ve asked all of Fashionista’s former editors (in chronological order that’s Faran Krentcil, Natalie Hormilla, Abby Gardner, Britt Aboutaleb, and Lauren Sherman) to reflect back on their time at Fashionista from the highs (seeing a Chanel show) to the lows (being chewed out by Arianne Phillips for leaking her fashion week plans and costing her a client).
First, Fashionista’s founding editor, Faran Krentcil, hilariously and poignantly recalled her first year at the helm. Then Natalie Hormilla, took a wistful walk down memory lane. Next up, Abby Gardner, Fashionista’s third editor, who is now the Site Director at Marie Claire presents her Top 10 list.
My time at Fashionista (2009 through early 2010) was a fun one. It was just me, Britt, our fantastic interns and our shared love of all things Gwyneth. Looking back on it now I could go on and on about so many things, but I decided I’d go all Letterman (we’re from the same hometown after all) and narrow it down to a Top 10 list. Though really these are in no particular order.
1. The September Issue: To say the industry was excited about the release of this documentary would be an insane understatement. And Britt and I rode that wave along with everybody else. I remember we were practically giddy with excitement when we got our screening invites. And I dissected it for days later with everything from “God, Grace is so amazing.” to “I can’t believe how nervous Edward Enninful was…and he’s Edward Enninful. I would die.” to “The entire Andre tennis scene is beyond.” Yes, basically a walking S*** Girls Say meme video.
2. The Rise of Gaga: Of course Lady G had been around but she truly exploded in 2009, especially with the fashion crowd. The Bad Roman video. The McQueen shoes. The Marc Jacobs show and after party (where I even witnessed Lauren Santo Domingo and Lily Donaldson get stuck outside). It was all Gaga, all the time.
3. Fashion’s Night Out: It’s all gotten to be a little much and I can’t say I’m sad that I now work at a place where I don’t have to cover it, but the first FNO was the most fun. It was crazy trying to map out a plan but the energy in the city that night was festive and celebratory and one of the reasons I love New York so much. And I also got to shotgun little cans of Budweiser in the middle of the Prada store in Soho which doesn’t happen every day.
4. The Alexander Wang Gas Station Party: This is hands down my favorite fashion week party ever. Jordan Catalano touched my arm. Courtney Love performed. You could eat all the candy and snacks you could get your hands on. And the fashion world didn’t blow up Zoolander-style even though everyone was smoking at, you know, an operating gas station.
5. Fashion Embraces Twitter: Sure people had been tweeting but I remember things going next level during September/October fashion season. News was breaking via tweets and collections were viewable instantly to anyone with an internet connection. And we all needed to charge our phones A LOT more frequently.
6. How Bad I Was at Photoshop: This is more a moment for me to apologize to all of you. One of my favorite things about Fashionista during this time and before were the fun graphics. I, however, was a disaster at making them. They sent me to class for two days and I STILL sucked. Thanks to Britt and our super-talented at PS interns Alyssa and Melissa for picking up the slack. Oy.
7. Taylor Leaves Rachel Zoe: The biggest news I personally broke on the site was not ironically from the land of reality TV and fashion, as I was the probably the biggest television junkie to work on the site. After a tip from a publicist friend, Fashionista was the first to have a post up with the news and got picked up by everyone from the other fashion sites to People.
8. Lindsay Lohan Designs in Paris: This was distressing. They were pasties…at Ungaro. It was sad. Luckily it went away as quickly as it came.
9. Designer Obsession: Prabal Gurung: I fell in love with Prabal’s designs during my tenure. And happily found him to be just as lovely as a person. We wrote about him often and his continued success makes me smile.
10. MAC & Milk: Breaking off from the IMG mothership and giving designers a space to show in one spot and not scatter all over town was a genius idea cooked up by the likes of Mazdack Rassi, John Demsey and their teams. Everybody wondered at first if it would work and we can all see now that it does. Even if the WIFI in the studio doesn’t always.