Gap Launches GapPure, A New Line of Slouchy Luxe Jersey Basics

Gap still hasn't named a creative director to replace Patrick Robinson, who was fired in May of last year. But the brand has quietly been building on its strengths--their 1969 denim line keeps getting better (have you tried their printed skinny jeans yet? Do it now) and now they're expanding GapBody into a new line called GapPure, which is online now and launches in store on Monday. GapBody--Gap's underwear line--has a devoted following. At a dinner at ABC Kitchen Thursday night to celebrate the launch of the line, more than a few editors confessed their love for Gap bras (especially their strapless ones). To capitalize on that brand devotion, GapBody has expanded with GapPure, a line of slouchy super soft jersey basics--tees, knits (with hints of cashmere), and tanks--that are comfy enough to lounge around in but cute enough to go to brunch in, too. Think T by Alexander Wang but at prices that range from $24 to $68. Click through to check out the collection.
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Leah Chernikoff
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Gap still hasn't named a creative director to replace Patrick Robinson, who was fired in May of last year. But the brand has quietly been building on its strengths--their 1969 denim line keeps getting better (have you tried their printed skinny jeans yet? Do it now) and now they're expanding GapBody into a new line called GapPure, which is online now and launches in store on Monday. GapBody--Gap's underwear line--has a devoted following. At a dinner at ABC Kitchen Thursday night to celebrate the launch of the line, more than a few editors confessed their love for Gap bras (especially their strapless ones). To capitalize on that brand devotion, GapBody has expanded with GapPure, a line of slouchy super soft jersey basics--tees, knits (with hints of cashmere), and tanks--that are comfy enough to lounge around in but cute enough to go to brunch in, too. Think T by Alexander Wang but at prices that range from $24 to $68. Click through to check out the collection.
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Gap still hasn't named a creative director to replace Patrick Robinson, who was fired in May of last year. But the brand has quietly been building on its strengths--their 1969 denim line keeps getting better (have you tried their printed skinny jeans yet? Do it now) and now they're expanding GapBody into a new line called GapPure, which is online now and launches in store on Monday.

GapBody--Gap's underwear line--has a devoted following. At a dinner at ABC Kitchen Thursday night to celebrate the launch of the line, more than a few editors confessed their love for Gap bras (especially their strapless ones). To capitalize on that brand devotion, GapBody has expanded with GapPure, a line of slouchy super soft jersey basics--tees, knits (with hints of cashmere), and tanks--that are comfy enough to lounge around in but cute enough to go to brunch in, too. Think T by Alexander Wang but at prices that range from $24 to $68.

Click through to check out the collection.