Last season, Prada‘s spring bananas and bright colors beat out all other big labels to be featured on the most magazine covers with 77, as we counted it. Score one for their PR department. Gucci and Dolce & Gabbana trailed in second and third, but now with a new season and thousands of new covers, Prada has officially been dethroned.

So let’s give our congratulations to Gucci, the new cover war champion with over 100 covers (102, to be exact) from their fall/winter collection. That’s right, three digits. Perhaps it was coming so close, yet so far in second place last season that lit a fire under the brand? Though we believe it was more attributable the wealth of long, gorgeous flowing gowns in eye-catching jewel tones that editors couldn’t seem to get enough of. Beyoncé and Anne Hathaway donned two lovely red numbers on covers for Harper’s Bazaar (UK and US editions, respectively). Jennifer Lopez wore a white gown for Vanity Fair‘s September style issue, while Natalia Vodianova went platinum and yellow for Vogue Turkey (also for September, of course).

Trailing behind in second and third were Louis Vuitton (77 covers), and Prada (with 44). Don’t cry for Prada, though. When one season ends, a new one begins. Covers from the new year are rolling in and we have Prada’s pastels intimidating the competition, having graced over a dozen covers already. Same with Louis Vuitton, actually, but who’s keeping track…

Since we believe that everyone is a winner, we think that Louis Vuitton and Prada, with all their hard work plugging two excellent collections all season, should have their moment to shine too. Click through to see all the winning covers of all three labels.