You either like Helmut Lang or you don’t. And if you’re in the former category (like me), you’re going to like the fall collection a whole bunch.
They’re one of those brands that when you talk about their “brand DNA” an image immediately pops up. From the spare white warehouse space to the flashy strobe light in the beginning, I knew I was at Helmut Lang.
No one does leather like Helmut Lang, and the leather jackets that Nicole and Michael Colovos showed in this collection are spectacular. A drapey leather and shearling coat was my favorite, but there were plenty of fitted moto jackets, too. The bread-and-butter crisp white and black suits were there, but *gasp* some red was introduced into the mix too. It showed up on several full looks, and was the red fur vest was another favorite look. Helmut Lang also has a way with open weave knits, and they were there a-plenty. But don’t worry about being chilly–just wrap one of those oversized scarves around your head and you’ll be good to go (we desperately wanted one, because it was cold.) Oh and a word about the thigh high suede boots with the inverted wedge: WANT.
On another note, my seatmate and a fellow blogger pointed out that the marquee front row style bloggers like Bryanboy and Susie Lau were getting a lot more attention from photographers than the glossy editors were. It should also be noted that right before the show started, Andrew Rosen–president of Theory (and Helmut Lang) and guru of contemporary brand-building–was plopped down right next to Bryanboy, where the two chatted for the two minutes before the lights went down. It was sort of a snapshot of the industry right now–cool contemporary brand courts cool contemporary customers.